EA Sports FC
As Brand Activation Manager at EA Sports FC, I’ve developed nuanced multichannel marketing activations with global direction and regional relevance.
I led research, strategy development, planning, execution, and budgeting for the FC24 and FC25 campaigns, including Launch, Holiday, Team of the Year, and major football events like international tournaments, Premier League Mornings Live, and the start of MLS/NWSL seasons.
I directly managed community partners such as VBFC, Street FC, Bowery FC, and Ringleaders and oversaw North American content creator strategy from strategy through execution and analysis.
Additionally, I supported the continued integration of Women’s Football into the game, working with brand partners like US Soccer, NWSL, and Nike and media partners like TOGETHXR, Re_Inc, and Just Women’s Sports to continue to push for gender parity in product.
Sacramento Republic FC
My time at Sacramento Republic was filled with gritty, grassroots brand-building and community engagement.
I project managed day-to-day marketing execution and led brand-building initiatives and partnerships including Saturdays Football, Park SSC, and Geoff Gouveia.
I also overhauled comprehensive merchandise marketing strategy for the club, including kit reveals, product launches, and promotional campaigns, and oversaw the creation and management of SRFC’s first Street Team.
I was also integral in the creation and activation of our first futsal courts - a program which now boasts 12 safe spaces to play around the Sacramento region and our first Native American Heritage Night, which at it’s height was the largest Native American Heritage Night in California Sports History.
RESTOFUS football collective
In 2020, I co-founded RESTOFUS football collective, an artist collective and community organization.
We’ve hosted watch parties and art shows, created fanzines and capsule collections, and raised over $1000 for migrant and LGTBQIA+ rights during the 2022 World Cup.
Partnership Marketing - eComm Tech
In addition to his sports work, I spent two and half years building partner marketing programs for two leading technology companies in the e-commerce content creation space.
In these roles, he worked directly with DTC brands, optimizing their content production, creative output, and creator partnerships.
MLS National Sales Center
At the Major League Soccer National Sales Center, I got my feet wet in sports sales with seven different simultaneous campaigns for seven clubs. During my 3 months, I averaged 200+ calls a day and a daily talk time of over seven hours. This perseverance and grit led to my first permanent role in sports.
